A family of three squeezes onto a motorbike for their daily commute, the mother riding helmetless and sidesaddle in the traditional Indian way - except that she has a Hermès Birkin bag prominently displayed on her wrist. It costs over $10,000, if you can find one.
Elsewhere, a toothless, barefoot man holds a Burberry umbrella costing about $200.
Welcome to the new India - at least as Vogue sees it.
The August edition of Vogue India presented a 16-page vision of supple handbags, bejeweled clutches and status-symbol umbrellas, modeled not by runway stars or the wealthiest smidgen of Indian society who can actually afford these baubles but by so-called "regular" Indian people. Perhaps not surprisingly, not everyone in India was amused.
"There are farmer suicides here, for God's sake," she said, referring to thousands of Indian farmers who have killed themselves in the past decade after debts piled up.
Nearly half of India's population - about 455 million people - live on less than $1.25 a day, according to World Bank figures released last week.
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